Reliability and incident reduction
Improve production reliability with practical changes to observability, on-call workflows, incident response, and service ownership.
Independent Consulting
SRE and performance engineering consulting for growing software teams
I work with product and platform engineering teams that need experienced help improving production reliability, reducing latency, strengthening observability, and preparing systems for scale. Engagements are hands-on, practical, and focused on measurable outcomes.
I work on an hourly basis. Pricing is shared during an intro conversation so we can scope the work first.
Remote consulting available for teams across the United States.
Site Reliability EngineeringPerformance EngineeringObservabilityIncident ResponseScalabilityPlatform Reliability
Why teams hire me
My background spans product engineering, mobile, performance engineering, and SRE leadership. I have shipped as an individual contributor, helped start specialized performance and reliability teams, and partnered across org boundaries to land difficult platform changes. I can move between implementation, systems thinking, and team process without losing momentum.
If you are looking for an SRE consultant, performance engineering consultant, or a senior engineer who can help both product and platform teams align on reliability and performance priorities, this is the kind of work I do.
- Co-founded HubSpot's CRM Performance team and helped reduce median CRM load time from 7.0s to 2.5s
- Led cross-functional performance architecture work across roughly 12 engineering teams
- Founded HubSpot's Frontend SRE team; frontend production incidents dropped by approximately 50%
- Built and operated reliability tooling including failure injection, tracing/metrics infrastructure processing billions of datapoints per day, and high-availability platform services
- Current staff-level full-stack work at Ambrook across backend architecture, APIs, frontend, and infrastructure
Consulting services: reliability, performance, observability, and scale
Performance engineering that improves user experience
Identify and remove bottlenecks across frontend rendering, network requests, APIs, and backend request paths to improve latency and page load performance.
Scalability and scaling readiness
Review architecture assumptions, capacity risks, and operational weak points so growth feels planned instead of reactive.
Observability and engineering operating practices
Help leaders and teams build durable habits for metrics, tracing, debugging, and software quality so improvements continue after the engagement ends.
Common consulting projects
Performance audits for large web applications, reliability reviews before major launches, observability improvements for teams with weak debugging signals, and targeted support for incident-prone systems.
I also help teams with architecture reviews for scaling concerns, frontend performance optimization, API and request-path performance, and engineering process improvements that reduce regressions and operational load.
How engagements typically work
Short diagnostics for a pressing production problem, focused work on performance bottlenecks, or ongoing advisory support for teams that want experienced review on architecture, observability, incident response, and operations decisions.
I'm especially useful when you need someone who can partner with engineers and leadership, translate tradeoffs clearly, and help the team execute the plan.
Deliverables can include a prioritized findings summary, implementation recommendations, instrumentation gaps, and a practical roadmap for reliability and performance improvements.
Frequently asked questions
What kinds of teams hire an SRE or performance consultant?
Most engagements come from product or platform teams that are shipping quickly but feeling pressure from incidents, slow user experiences, or uncertainty about scale. I typically work with teams that need senior hands-on help, not just high-level advice.
Do you help with frontend performance as well as backend reliability?
Yes. My background includes co-founding HubSpot's CRM Performance team and later founding HubSpot's Frontend SRE team, so I work across frontend performance, API design, observability, and production reliability.
Can you help us reduce incident frequency and improve on-call quality?
Yes. I can help improve incident response, observability coverage, alert quality, and operational ownership patterns so teams spend less time firefighting and more time shipping.
Do you offer project-based work or hourly consulting?
I work on an hourly basis and can support short diagnostics, focused implementation work, or ongoing advisory engagements depending on what the team needs.
Let's talk about your team's current constraints
Share what is slowing the team down or what is keeping leadership up at night, and I'll let you know if I can help.
Contact Adam to Learn More